MKT 421 Final Exam -
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MKT 421 final exam university of phoenix, is conducted to test student’s knowledge in dealing with complexities an organization faces in establishing and implementing marketing strategies within the domestic and international economies. The entire course for marketing 421 final exam is divided into five parts. As each part is equally important we have developed a separate study material and sample questions and answers for each week. mkt 421 week 5 final exam is the last exam to clear this paper. We provide a complete preparation kit consisting of mkt 421 final exam answers and questions, uop mkt 421 final exam answers and questions , mkt 421 final exam complete study guide and much more, meticulously planned and organized for each individual week. You can also avail the previous year questions papers like mkt 421 final exam 2016, 2015, 2014, 2013 etc. to analyze the past trend of the exam.
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Study MKT 421 Final Exam in University of Phoenix
UOP MKT 421, the subject of marketing is quite dreadful for most student. Our online tutorial helps you through all you need to qualify this exam with good marks like course material, MKT 421 Final Exam documents, questions and answers, MKT 421 Final Exam pdf etc.
Learn more about the Marketing – mkt421 undergraduate-level course is 5 weeks Module within Marketing at the University of Phoenix. Find and buy MKT 421 Final Exam document, pdf and Marketing textbooks, from Our University of Phoenix's online education portal, offering information on questions, answers bestselling and Marketing – mkt421 guide.
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1. __________ is best defined as the process of continuously obtaining information on events happening
outside a company to recognize and interpret possible trends that affect marketing.
Customer relationship management
2. A __________ is often referred to as a business firm.
publicly owned organization
3. The __________ refers to the seven stages a company goes through to recognize opportunities and
convert them into sellable services or products
service gap analysis
strategic focus and plan
psychographic segmentation process
4. __________ differentiates retail outlets depending on whether contractual systems, independent
retailers, or corporate chains own the outlet.
Form of ownership
Level of service
5. Which of the following is true of the price equation?
Extra fees are not part of the price equation.
Sellers subtract the add-on charges from the list price.
The amount paid by customers is always the same as the quoted price.
Customers are more inclined to pay additional fees than a higher list price.
6. A society’s __________ represent socially or personally preferable states of existence or modes of
conduct that persist over time.
7. __________ segmentation is done according to an objective measurable, physical, or other
classification attribute of potential consumers.
8. A __________ is any word, device (shape, design, color, or sound), or combination thereof used to
differentiate a seller’s services or products
9. Yes Music is the authorized distributor for products of Trompa Instruments, a popular manufacturer
of trumpets and other brass instruments. Yes Music purchases products from Trompa and distributes
them to music stores across the country. What kind of intermediary function does Yes Music perform
10. The idea of the __________ describes the phases a new product goes through in the marketplace.
product life cycle
strategic marketing process
marketing life cycle
11. __________ are small, downloadable software programs that work on tablet devices and
12. __________ is the combination of benefits such as convenience, quality, and on-time delivery
provided to targeted buyers by firms at a particular price.
13. The __________ sells a marketing plan to readers by being clear and direct.
strategic focus and plan
14. __________ relate to the effort spent in making sales.
Marketing input data
Marketing outcome data
15. What is the difference between a marketing plan and a business plan?
A marketing plan deals with marketing actions, whereas a business plan addresses the entire
A marketing plan contains a description of an organization, whereas a business plan does not contain
A marketing plan contains details on operations, research, and manufacturing, whereas a business plan
A marketing plan addresses the financial projections of an organization, whereas a business plan does
16. Darby’s Burgers Ltd. uses the best quality meats in its burgers. However, this fact is not being
marketed well to its potential consumers, leading to a decline in sales. There is a growing demand for
quality meat products among the health-conscious that could work in Darby’s favor. However, Darby’s
must compete with fast-food chains that offer burgers at low prices. Which of the following
statements describes Darby’s weakness according to SWOT analysis?
There is a growing demand for quality meat products among the health-conscious.
Darby’s must compete with fast-food chains that offer cheap burgers.
Darby’s quality is not well-marketed or advertised to its potential consumers.
Darby’s uses good quality meats in its burgers.
17. __________ is the act of using quotas or tariffs to shield one or more industries within a country’s
economy from foreign competition.
18. The __________ of the environment include the population and culture’s demographic characteristics.
19. The trade of offerings of value between a buyer and a seller, resulting in mutual benefit, is called a(n)
20. The shares of Agro Textiles Ltd. are valued lower than its competitors. To increase its value, the
company decides to study its current situation and see how it can improve itself. Which of the
following strategic marketing processes should be used by Agro to analyze its situation?
Business portfolio analysis
21. A __________ is when manufacturers direct their promotional efforts toward channel partners to
convince them to order and stock products.
22. What is the difference between advertising and personal selling?
Advertising is always a paid activity to sell a product, whereas personal selling involves no direct
payment to sellers.
Advertising can control the amount of wasted coverage, whereas personal selling cannot control the
amount of wasted coverage.
Advertising does not have an immediate feedback loop, whereas personal selling does because of direct
interaction with potential consumers.
Advertising uses customized interaction between sellers and potential consumers, whereas personal
selling sells to a large group of potential consumers.
23. __________ is an activity that creates, communicates, and delivers products and services that benefit
an organization, its stakeholders, its customers, and society as a whole.
24. What is the difference between primary and secondary data?
Primary data are newly collected facts and figures for a project, whereas secondary data are facts and
figures recorded prior to a current project.
Primary data relate to the results of marketing efforts, whereas secondary data relate to the effort spent
in making sales.
Primary data relate to the effort spent in making sales, whereas secondary data relate to the results of
Primary data are facts and figures recorded prior to a current project, whereas secondary data are newly
collected facts and figures for a project.
25. What must an organization use to determine its position respective to the competition during the
new-product strategy development stage?
Strategic focus and strategic plan
Promotion and price strategy
Geographic and demographic segmentation
SWOT analysis and environmental scanning
26. Banana Technologies Inc. operates through brick-and-mortar stores that allow customers to
personally check the brand’s computers and ask questions about its products. Upon purchase of any
of its computers, the company allows the customers to return to the store for free consultations up to
one year while also providing free software upgrades. Which marketing strategy is Banana
Technologies Inc. following?
27. At the __________ level, the top management of a company directs the overall strategy for the whole
strategic business unit
28. Which of the following is true of economic development considerations?
A company must understand whether a country has a mixed economy or a more agricultural economy.
A company must weigh the average income of a country’s consumers.
A company must consider a country’s communications, distribution, and transportation systems.
A company must recognize a country’s currency exchange rates and price its products accordingly.
29. Which of the following is a step in the planning stage of the strategic marketing process?
The implementation phase
The results program
The evaluation phase
The marketing program
30. __________ segmentation is done according to where potential consumers live or work
Marketing – mkt421 Course Content include Topics and Objectives for MKT 421 Final Exam
Learn Marketing – mkt421 with MKT 421 Final Exam from our education portal. This Marketing courses cover the consumer behavior, marketing research, ethical marketing practices, products/services, branding, channels of distribution, and pricing and promotions in public, private sectors and open to everyone. Start study now.
- Product and Pricing Strategies
- Distribution and Promotional Strategies
- Personal Selling, Ethics, and Technology in Marketing
- Defining Marketing and Consumer Behavior
- Strategic Planning and Positioning
MKT 421 final exam university of phoenix 2017 Previous & Final Exam
Candidates University of Phoenix also called as UOP is going to conduct summer Exam from April 2017 for undergraduate-level course for Marketing – mkt421 . candidates who applied Phoenix University Marketing 421 Online Examination solution 2017 can download Phoenix University MKT 421 Final Exam question and answers 2017 from the official website of Phoenix University.
MKT 421 final exam answers 2016
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