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MKT 571 Week 6 Quiz Assignment

MKT 571 Week 6 Quiz Assignment

2015-08-01 05:38:08



 

1

Which of the following refers to the ability to meet humanity's needs without harming future generations?

  • Sustainability
  • Greenwashing
  • Ecological footprinting
  • Scalability

2

______ is an obligation to act in a way expected of a reasonable person.

  • Reliance
  • Liability
  • Litigation
  • Duty

Find the quiz answers here MKT 571 Week 6 Quiz

3

Your firm has decided to enter the international market with your product called Trema, a combination of a pocket organizer and cell phone. Even though the product has been a huge success in the home country, market research suggests some changes may be required before it can be introduced in Europe. Your CMO is of the opinion that the product requires certain extra features and the product will also have to be marketed differently. Your CMO is advocating

  • dual adaptation
  • straight extension
  • forward adaptation
  • product standardization

4

Cadbury's "Sports for Schools" promotion offered sports and fitness equipment for schools in exchange for vouchers. The problem was that the public and media saw a perverse incentive for children to eat more chocolate, a product associated with obesity. Which of the following best summarizes Cadbury's problem?

  • Consumers did not value the cause Cadbury was promoting.
  • Customers felt that the cause was not in sync with the company’s brand image.
  • Consumers resented being sold an inferior product on the back of a cause-marketing program.
  • Customers questioned the link between the product and the cause and saw the firm as self-serving and exploitive.

5

A Gucci bag sells for $120 in Italy and $240 in the United States due to the differences in the costs of distributing the product in the two countries. This phenomenon is called a(n)

  • opportunity cost problem
  • market pricing problem
  • tactical pricing problem
  • price escalation problem

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6

Marketing effectiveness rating instruments and marketing audits are approaches to

  • annual-plan control
  • profitability control
  • efficiency control
  • strategic control

7

A ________ is a comprehensive, systematic, independent, and periodic examination of a company's or business unit's marketing environment, objectives, strategies, and activities, with a view to determining problem areas and opportunities and recommending a plan of action to improve the company's marketing performance.

  • marketing plan
  • market-based scorecard analysis
  • marketing audit
  • marketing metric

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8

Which of the following is true regarding a marketing audit?

  • It focuses on analysis of those marketing activities that have failed to produce adequate results.
  • It focuses on a firm’s macromarketing environment.
  • It identifies the most-needed improvements and incorporates them into a corrective-action plan with short- and long-run steps.
  • It relies on feedback from company managers for data and opinions.

9

To protect a creative work from being published in any other manner, a company or author would ____________ the material.

  • copyright
  • patent
  • trademark
  • freelance

10

Which characteristic of a marketing audit is described by the methodical evaluation of the macro- and micromarketing environments, objectives and strategies, system, and activities?

  • Independent
  • Periodic
  • Comprehensive
  • Systematic

Complete Answers here MKT 571 Week 2 Quiz

11

The marketing audit reviews six components of the overall marketing arena including the marketing environment, marketing strategy, marketing organization, marketing systems, marketing productivity and

  • marketing mix
  • marketing control
  • marketing function
  • marketing development

12

Which of the following is an example of a distribution metric used for measuring the performance of marketing plans?

  • Effective reach
  • Market share
  • Customer acquisition
  • Stock cover in days

13

The purpose of profitability control is to

  • evaluate and improve the spending efficiency and impact of marketing expenditures
  • examine whether the company is pursuing its best opportunities with respect to markets, products, and channels
  • understand the efficiency of the sales force, advertising, sales promotion, and distribution
  • examine where the company is making and losing money

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14

A marketing audit is typically best conducted by a(n)

  • internal department
  • outside consultant
  • internal marketing executive
  • self-audit

15

________ is the process by which firms assess the effects of their marketing activities and programs and make necessary changes and adjustments.

  • Marketing implementation
  • Market watch
  • Marketing control
  • Test marketing

16

Which of the following is likely to be an important trend in marketing in the future?

  • Marketing science
  • Manual marketing
  • Mass marketing
  • Marketing intuition

Complete paper here MKT 571 Week 4 Quiz

17

A PR practitioner may be subject to conspiracy in these situations: when the practitioner participates in illegal action, counsels or guides the illegal policy, takes part in it, or

  • uncovers illegal action
  • imagines illegal policy may occur
  • cooperates to further illegal action
  • unknowingly works with a corrupt agency

18

Which of the following is an example of a communication metric used for measuring the performance of marketing plans?

  • Trial rate
  • Sales growth
  • Response rate
  • New customer gains

19

Rising customer expectations, evolving employee goals and ambitions, and tighter government legislation and pressure are driving companies to

  • operate flatter organizations
  • practice a higher level of corporate social responsibility
  • operate leaner manufacturing facilities
  • manage shorter supply chains

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20

The purpose of strategic control is to

  • examine whether the company is pursuing its best opportunities with respect to markets, products, and channels
  • understand the efficiency of the sales force, advertising, sales promotion, and distribution
  • evaluate and improve the spending efficiency and impact of marketing expenditures
  • examine where the company is making and losing money

21

Straight extension of the product means

  • introducing the product to the foreign market without any changes to the product
  • introducing a customized product to the foreign market with existing marketing strategy
  • introducing the product to the foreign market with major changes to the product
  • introducing a customized product to the foreign market with a new marketing strategy

About Author

This article covers the topic for the University Of Phoenix MKT 571 Week 6 Quiz . The author is working in the field of education from last 5 years. This article covers the basic of MKT 571 Week 6 Quiz Assignment from UOP. Other topics in the class are as follows:

 

MKT 571 Week 1 Quiz

MKT 571 Week 2 Quiz

MKT 571 Week 3 Quiz

MKT 571 Week 4 Quiz

MKT 571 Week 5 Quiz

MKT 571 Week 6 Final Exam

 

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MKT 571 Week 5 Quiz Assignment

MKT 571 Week 5 Quiz Assignment

2015-08-01 05:35:47



 

1. What function does a company's public relations department perform when it promotes understanding of the organization through internal and external communications?

  • Press relations
  • Product publicity
  • Corporate communications
  • Counseling

2

Rachel and Josh are on vacation in Hawaii. When they arrived at the hotel, they were offered chilled juice. Their check-in formalities were handled by the staff. When they entered their room, they saw that chocolates had been placed on the pillows and a flower arrangement on the table. The hotel's actions are an example of

  • customer lifetime value
  • customer value analysis
  • a customer touch point
  • customer perceived value

Find the quiz answers here MKT 571 Week 5 Quiz

3

Selective price cuts, intense promotional blitzes, and occasional legal action are commonplace in the strategic design of

  • a bypass attack
  • a frontal attack
  • an encirclement attack
  • guerilla warfare

4

An insider trading crisis for an organization is what type of public relations crisis?

  • Intentional event
  • Unintentional event
  • Act of nature
  • Act of upheaval

5

Which of the following circumstances are best suited for the use of personal selling?

  • When there is minimal risk involved in buying or using the products
  • When the market has fewer and larger sellers
  • When prospective customers are spread across a wide geographic area
  • When the products used are simple and easy-to-use

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6

________ is based on the premise that marketers can no longer use interruption marketing via mass media campaigns.

  • Database marketing
  • Relationship marketing
  • Internet marketing
  • Permission marketing

7

When Starbucks introduced its Tazo Tea line to bring in new customers who had never gone to Starbucks because they don't drink coffee, Starbucks was employing a ________ strategy.

  • new-market segment
  • geographical-expansion
  • market-penetration
  • niche identification

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8

________ is finding the most cost-effective media to deliver the desired number and type of exposures to the target audience.

  • Copy testing
  • Media selection
  • Media scheduling
  • Content analysis

9

Total customer satisfaction is measured based on the relationship of

  • expected value and total customer benefit
  • past experience and present experience
  • perceived performance and expectation
  • advertised outcomes and real outcomes

Complete Answers here MKT 571 Week 2 Quiz

10

In order to help anticipate public relations crises it’s important to think about the possible events that could occur and the appropriate management response. This is often referred to as

  • preventative planning
  • imagining the risk
  • dreaming about the future
  • imagining the worst

11

Which of the following equations accurately describes the total number of exposures (E) of an advertising message through a given medium?

  • E = reach * frequency * impact
  • E = frequency / reach
  • E = (reach * frequency) / impact
  • E = reach * frequency

Complete paper here MKT 571 Week 3 Quiz

12

TBS Bikes has recently introduced a series of bikes called Surami. The core positioning of TBS Bikes is "speed". Surami is a five-gear bike and, apart from speed, the company promises to include other features such as safety, good performance, and pollution control features. This describes the ________ of the bike.

  • value-delivery system
  • value proposition
  • total customer cost
  • customer-perceived value

13

________ is an aggressive maneuver where the firm attacks first, perhaps with guerrilla action, across the market, keeping everyone off balance.

  • Contraction defense
  • Flank defense
  • Preemptive defense
  • Position defense

14

Mountain Dew is a brand known for sponsorships of adventure events such as snowboarding and skateboarding competitions. What is the most likely objective of Mountain Dew's sponsorship of these events?

  • To create perceptions of key brand image associations
  • To express commitment to the community or on social issues
  • To enhance corporate image
  • To entertain key clients or reward key employees

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15

Which of the following statements correctly reflects a characteristic of public relations as a marketing communications tool?

  • Public relations communications can be prepared to appeal to the addressed individual.
  • Given their live, real-time quality, public relations tools are more actively engaging for consumers.
  • They incorporate some concession, inducement, or contribution that gives value to the consumer.
  • Public relations can reach prospects who prefer to avoid mass media and targeted promotions.

16

Companies provide rewards to customers who buy often and in substantial amounts. These reward schemes are referred to as

  • quality programs
  • benefit programs
  • frequency programs
  • satisfaction programs

17

When a consumer considers a product or service, he or she will choose whichever product or service delivers the highest

  • customer-perceived cost
  • customer-perceived value
  • customer equity
  • customer lifetime value

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18

Which of the following benefits is offered by sales promotion tools?

  • They can reach prospects who prefer to avoid mass media and targeted promotions.
  • They are typically an indirect form of soft-sell and hence, better received by customers.
  • They allow buyers personal choices and encourage them to respond directly.
  • They incorporate some concession, inducement, or contribution that gives value to the consumer.

19

When dealing with a public relations crisis, a _____ can be a useful online tool to communicate with internal stakeholders.

  • crisis site
  • public site
  • dark site
  • white site

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20

Under which of the following conditions is the frequency the most important factor in media selection?

  • When there is high consumer resistance to the product
  • When going into undefined target markets
  • When launching infrequently purchased brands
  • When introducing flanker brands

21

Which of the following factors forms the basis of assessing sponsorship activities through supply-side methods?

  • Extent of media coverage
  • Impact on sponsor’s bottom line
  • Consumers’ brand knowledge
  • Brand exposure reported by consumers

About Author

This article covers the topic for the University Of Phoenix MKT 571 Week 5 Quiz . The author is working in the field of education from last 5 years. This article covers the basic of MKT 571 Week 5 Quiz Assignment from UOP. Other topics in the class are as follows:

 

MKT 571 Week 1 Quiz

MKT 571 Week 2 Quiz

MKT 571 Week 3 Quiz

MKT 571 Week 4 Quiz

MKT 571 Week 6 Quiz

MKT 571 Week 6 Final Exam

 

Want to check other classes..?? Visit: www.StudenteHelp.com

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MKT 571 Week 4 Quiz Assignment

MKT 571 Week 4 Quiz Assignment

2015-08-01 05:33:42



1. Which marketing system is another channel development in which two or more companies put together resources to exploit an emerging market opportunity?

  • Strategic marketing system
  • Vertical marketing system
  • Horizontal marketing system
  • Conventional marketing system

2

What is the practice that allows companies to maximize their market share by believing a higher sales volume will lead to lower unit costs and higher long-run profit while assuming the market price is sensitive? 

  • Market-penetration pricing
  • Sensitive pricing
  • Target pricing
  • Market skimming

Find the quiz answers here MKT 571 Week 4 Quiz

3

Which strategy is appropriate when there is low brand loyalty in a category and brand choice is made in the store?

  • Side pull strategy
  • Push strategy
  • Pull strategy
  • Downward strategy

4

What type of deal takes place when the seller receives some percentage of the payment in cash and the rest in products?

  • Barter
  • Offset
  • Free trade
  • Compensation deal

5

What takes place when dealers purchase some or all of a product line?

  • Part-line forcing
  • Half-line forcing
  • Forcing by brand
  • Full-line forcing

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6

Which strategy uses the manufacturer’s advertising, promotion, and other forms of communication to persuade consumers?

  • Pull strategy
  • Downward strategy
  • Upward strategy
  • Push strategy

7

What type of distribution places the goods or services in as many outlets as possible?

  • Selective distribution
  • Exclusive distribution
  • Marketing distribution
  • Intensive distribution

8

When the number of intermediaries are severely limited, this means an

  • strategic distribution
  • marketing distribution
  • inclusive distribution
  • exclusive distribution

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9

When companies estimate the demand and costs associated with alternative prices, they will choose the price that produces

  • break-even current profit
  • negative current profit
  • maximum current profit
  • lowest current profit

10

What type of marketing channel consists of an independent producer, wholesaler(s), and retailer(s)?

  • Rectangular marketing system
  • Conventional marketing system
  • Horizontal marketing system
  • Vertical marketing system

11

What form describes a buyer and seller directly exchanging goods with no money and no third party involved?

  • Sale
  • Offset
  • Auction
  • Barter

Complete Answers here MKT 571 Week 3 Quiz

12

What mode of entry is it when local and foreign investors share ownership and control?

  • Direct investment
  • Sole proprietor
  • Foreign investment
  • Joint venture

13

When a seller agrees to accept partial payment of products manufactured with the supplied equipment it is called

  • buyback arrangement
  • free trade agreements
  • price adaptation
  • trade agreements

14

What is a simple way to engage in international marketing?

  • Cultural attainment
  • Licensing
  • Travel abroad
  • Communications

Complete paper here MKT 571 Week 2 Quiz

15

What type of marketing system includes the producer, wholesaler(s), and retailer(s) acting as a unified system?

  • Triangular marketing system
  • Horizontal marketing system
  • Rectangular marketing system
  • Vertical marketing system

16

Which companies have launched a website without any previous existence as a firm?

  • Brick-and-click
  • Employee-centered companies
  • Customer-centered companies
  • Pure-click companies

17

Which agreements are not necessarily illegal, but they do violate U. S. law if they tend to lessen competition substantially?

  • Tying agreements
  • Marketing agreements
  • Promising agreements
  • Loosening agreements

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18

Companies are pursuing which objective when they start with prices high and slowly drop them over time?

  • Market tactics
  • Market pricing
  • Focusing on market share
  • Market skimming

19

Which type of distribution relies on some intermediaries willing to carry a particular product?

  • Planned distribution
  • Marketing distribution
  • Strategic distribution
  • Selective distribution

20

What type of system does a firm employ to decide about the most critical decisions management faces?

  • Pulling system
  • Marketing channel system
  • Pushing system
  • Advertising strategic system

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21

What is an ultimate form of foreign involvement?

  • Direct ownership
  • Direct investment
  • Foreign trade
  • Foreign investment

About Author

This article covers the topic for the University Of Phoenix MKT 571 Week 4 Quiz . The author is working in the field of education from last 5 years. This article covers the basic of MKT 571 Week 4 Quiz Assignment from UOP. Other topics in the class are as follows:

MKT 571 Week 1 Quiz

MKT 571 Week 2 Quiz

MKT 571 Week 3 Quiz

MKT 571 Week 5 Quiz

MKT 571 Week 6 Quiz

MKT 571 Week 6 Final Exam

 

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MKT 571 Week 3 Quiz Assignment

MKT 571 Week 3 Quiz Assignment

2015-08-01 05:29:55



 

1

Most new-product activities are devoted to

  • introducing backward integration
  • changing the target markets
  • improving existing products
  • changing the existing market dynamics

2

Which of the following is the best example of a new-to-the-world product?

  • Tata Motors, an Indian automobile company, acquires Jaguar to extend its business
  • Kids-Med, a company that produces childcare products, launches a non-contact thermometer
  • Walmart, the retail giant, opens new stores in an underdeveloped African country
  • Pestorica, a publishing company, decides to launch a new sports magazine

Find the quiz answers here MKT 571 Week 3 Quiz

3

________ is the ability of a company to prepare on a large-scale basis individually designed products, services, programs, and communications.

  • Interoperability
  • Mass customization
  • Reverse engineering
  • Backward compatibility

4

Which of the following will most help service providers overcome the limitation of intangibility of services when positioning itself?

  • Sharing services
  • Using brand symbols
  • Working with larger groups
  • Cultivating non-peak demand

5

Which of the following is most closely related with the organic growth of an organization?

  • Developing new products from within
  • Increasing productivity of employees
  • Acquiring a product or service brand
  • Increasing the operational profitability

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6

When the physical product cannot be easily differentiated, the key to competitive success may lie in adding valued services and improving their quality. The main service differentiators are ordering ease, delivery, installation, ________, customer consulting, maintenance, and repair.

  • ease of use
  • technology intensity
  • adaptability
  • customer training

7

Services high in ________ are those services that have characteristics the buyer normally finds hard to evaluate even after consumption.

  • credence qualities
  • trial qualities
  • search qualities
  • experience qualities

8

Happy Home Products produces detergents, toothpaste, bar soap, disposable diapers, and paper products. This company has a product ________ of five lines.

  • width
  • type
  • class
  • length

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9

Campbell Soups is a newly established company that specializes in preparing healthy but tasty food for children under the age of 5. It is incurring huge production costs, nonexistent profits, and slow sales growth. The company is in the ________ phase of its life cycle.

  • introduction
  • growth
  • maturity
  • decline

10

The five product levels constitute a ________. At each level more customer value is added.

  • value grid
  • demand chain
  • business model
  • customer-value hierarchy

11

A dance school in the Bronx teaches professional hip-hop and salsa. It is experiencing an increase in student admissions, which is leading to substantial improvement in profits. The school is going through the ________ phase of its life cycle.

  • introduction
  • decline
  • growth
  • maturity

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12

Poga International, a multinational beverage corporation, identifies that one of its competitors is launching an apple flavored drink. The company decides to launch an apple flavor brand along with its competitor. What timing strategy is used here?

  • Exchange entry
  • Parallel entry
  • Late entry
  • First entry

13

Using the ________ level of the product hierarchy to market its soups, Campbell Soups feature the company name first, then the soup variety on their packaging.

  • product-family
  • product-line
  • product-class
  • product-type

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14

It was sunny when Jenny went to class, but by the time class was over it was raining heavily, so Jenny stopped by the student store to buy an umbrella before she walked back to her dorm. In this case, the umbrella is an example of a(n) ________.

  • emergency good
  • heterogeneous shopping good
  • specialty good
  • impulse good

15

Which of the following is the level at which the product’s primary characteristics operate?

  • Design
  • Durability
  • Conformance quality
  • Performance quality

16

One of the ways to change the course of a brand is to modify the product. Under product modification, ________ adds size, weight, materials, supplements, and accessories that expand the product’s performance, versatility, safety, or convenience.

  • feature improvement
  • technological improvement
  • quality improvement
  • style improvement

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17

Marketers must see themselves as benefit providers. For example, when a shopper purchases new shoes, he or she expects the shoes to cover his or her feet and allow him or her to walk unobstructed. This is an example of what level in the consumer-value hierarchy?

  • Pure tangible product
  • Potential product
  • Basic product
  • Augmented product

18

Product launches include many tasks and often take longer than expected. To coordinate effectively, a planning technique such as ______ can be used.

  • master scheduling
  • key path scheduling
  • task scheduling planner
  • critical path scheduling

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19

Some firms might delay the launch of their products until after the competitor has borne the cost of educating the market. Such an entry is called ________ entry.

  • balancing
  • strategic pay off
  • late
  • compensating

20

Which of the following steps will help service firms to increase their quality control?

  • Adopting differential pricing
  • Providing complementary services to customers
  • Cultivating non-peak demand
  • Standardizing the service performance process

Complete Answers here MKT 571 Week 2 Quiz

21

Product-line analysis provides information for two key decision areas: product-line length and ________.

  • product-class composition
  • product mix-pricing
  • popular pricing
  • product need family

About Author

This article covers the topic for the University Of Phoenix MKT 571 Week 3 Quiz . The author is working in the field of education from last 5 years. This article covers the basic of MKT 571 Week 3 Quiz Assignment from UOP. Other topics in the class are as follows:

MKT 571 Week 1 Quiz

MKT 571 Week 2 Quiz

MKT 571 Week 4 Quiz

MKT 571 Week 5 Quiz

MKT 571 Week 6 Quiz

MKT 571 Week 6 Final Exam

 

Want to check other classes..?? Visit: www.StudenteHelp.com

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MKT 571 Week 2 Quiz Assignment

MKT 571 Week 2 Quiz Assignment

2015-08-01 05:25:21



 

1

Which of the following would consumers associate closely with a brand?

  • Brand attitudes
  • Points-of-difference
  • Customer focuses
  • Points of reference

 

2

What is the second stage of the consumer buying process?

  • Information search
  • Buyer satisfaction
  • Purchase decision
  • Evaluation of alternatives

 

Find the quiz answers here MKT 571 Week 2 Quiz

 

3

Which of the following is known as the process of creating a segment storyboard to test the attractiveness of each segment?

  • Segment attractiveness
  • Segment acid test
  • Needs-based segmentation
  • Marketing-mix strategy

 

4

Which other dimension is the VALS classification system based on besides consumer motivation?

  • Consumer retention
  • Consumer resources
  • Consumer support
  • Consumer beliefs

 

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5

Which of the following is used to determine a competitive frame of reference for brands to compete against other brands due to their closeness as substitutes?

  • Market membership
  • Industry membership
  • Category membership
  • Product membership

 

6

When searching for a supplier, which of the following provides the broadest reach of possible suppliers in today’s competitive market environment?

  • Standard & Poor’s
  • Trade directories
  • Internet
  • Business associates

 

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7

Which of the following do brand mantras attempt to define?

  • Brand identity
  • Points of difference to other brands
  • Similarity to other brands
  • Brand equity

 

8

Which of the following is a tool a company uses to position its brands attributes in the minds of those in the organization?

  • Brand perceptual analysis
  • Brand positioning bull’s eye
  • Competitive analysis
  • Industry analysis

 

Complete Answers here MKT 571 Week 3 Quiz

 

9

In behavioral segmentation, a product or service is grouped by which other dimension besides knowledge of, attitude toward, and use of?

  • Dimension to
  • Relationship to
  • Response to
  • Value to

 

10

Which market is known as the invisible market segment?

  • Asian American
  • Hispanic American
  • African American
  • Caucasian American

 

11

What other dimension helps market segments be measurable, substantial, accessible, and differentiable?

  • Actionable
  • Reasonable
  • Obtainable
  • Functional

 

Complete paper here MKT 571 Week 4 Quiz

 

12

How many primary groups does VALS classify U.S. adults into based on personality traits and key demographics?

  • Seven
  • Nine
  • Eight
  • Two

 

13

Which term describes the diverse needs of many ethnic market segments?

  • Multidiversity marketing
  • Multifaceted marketing
  • Mass marketing
  • Multicultural marketing

 

14

When purchasing, in which state does the consumer set a minimum acceptable cutoff level for each attribute and then makes a buying decision?

  • Elimination-by-aspects heuristic
  • Conjunctive heuristic
  • Lexicographic heuristic
  • Indirect heuristic

 

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15

Which of the following tools do marketers use to visually illustrate how consumers view products or services on multivariables?

  • Brand cannibalizations
  • Brand extensions
  • Perceptual mapping
  • Point-of-difference

 

16

Which other factor does an organization’s marketing strategy focus on: segmentation, targeting, and

  • positioning
  • perceptual mapping
  • positive marketing
  • possession

 

17

Which of the following is known in marketing as attributes of a product or service that may not be unique to the product or service?

  • Brand reference
  • Points-of-difference
  • Points-of-parity
  • Points-of-reference

 

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18

Which other criteria helps make up the three criteria for a successful brand mantra: inspire, simplify, and

  • inflate
  • communicate
  • infuse
  • create

19

Which of the following marketing strategies does not concentrate on recognizing differences in customers’ needs in the organization?

  • Direct
  • Undifferentiated
  • Niche
  • Concentrated

20

Which group is experiencing the fastest population growth today?

  • African Americans
  • Asian Americans
  • Caucasian Americans
  • Hispanic Americans

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21

Which of the following do marketers use to give consumers a special reason for them to purchase a product or service?

  • Product demand
  • Consumer response
  • Value proposition
  • Value-added product

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MKT 571 Week 1 Quiz

MKT 571 Week 3 Quiz

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MKT 571 Week 6 Quiz

MKT 571 Week 6 Final Exam

 

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MKT 571 Week 1 Quiz Assignment

MKT 571 Week 1 Quiz Assignment

2015-08-01 05:22:07



 

1

What data analysis type is being used here? When Sam thought about opening a foreign car repair shop in Phoenix, he researched all of the firms in the area before deciding on a location. He also analyzed their capabilities and found articles about many of them in terms of their capabilities, strengths, and weaknesses.      

  • Secondary data       
  • Primary data 
  • Licensed information 
  • Tertiary information

2

Marketing is considered both an art and a science. How do the 4Ps, or marketing mix, help us bridge the gap between art and science?      

  • Marketing focuses on sales as the primary goal.
  • Marketing balances the need for data with that of creativity.
  • Marketing is about advertising.
  • Marketing is involved with price as the major factor.

3

Which of the following statements demonstrates behavioral loyalty towards a brand?       

  • My friends agree Myfavorite Laundry detergent is the best.
  • Myfavorite Laundry detergent is so easy to use. 
  • Myfavorite Laundry detergent smells good.
  • I always buy Myfavorite Laundry detergent when purchasing laundry detergent

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4

By 2015, projections indicate that the largest category of households will be composed of          

  • childless married couples and empty nesters
  • married couples with children
  • single-parent families
  • singles living with nonrelatives

5

One of the most critical steps in the defining process of market research is   

  • reading marketing research journals 
  • defining the problem, the decision alternatives, and research objectives
  • analyzing the internal environment
  • developing a research plan

6

Which of the following is correct about marketing management?          

  • It is primarily concerned with the systematic gathering, recording, and analysis of data about issues related to marketing products and services.
  • It focuses mostly on monitoring the profitability of a company's products and services.
  • It is defined as the field that deals with planning and managing a business at the highest level of corporate organization.
  • It occurs when at least one party to a potential exchange thinks about the means of achieving desired responses from other parties.

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7

In the U.S., consumer expenditures on homes and other large purchases tend to slow down during a recession because

  • of stringent credit policies adopted by the Fed before the onset of recession
  • the consumers have a high debt-to-income ratio
  • of steady supply of loanable funds in the economy during recession
  • consumer borrowing increases during recession

8

Which of the following elements of sociocultural environment can be associated with the growing demand for social surrogates like social networking sites, television, and so on?   

  • Views of ourselves 
  • Views of nature
  • Views of others
  • Views of organizations

9

Wabash Bank would like to understand if there is a relationship between the advertising or promotion it does and the number of new customers the bank gets each quarter. What type of research is this an example of?              

  • Causal          
  • Exploratory   
  • Secondary    
  • Qualitative

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10

Which strategy does this exemplify? Kayak and Orbitz provide their customers with a variety of travel options including flight reservations, vacation packages, flight and hotel options with or without car rentals, and cruise offerings.         

  • Focus
  • Diversification
  • Differentiation
  • Promotional

11

Which of the following industries is most likely to use database marketing?

  • A supermarket chain
  • A local restaurant
  • A physician’s office
  • A school system

12

Which market do customers who have purchased and are driving Audi automobiles represent?

  • Potential market
  • Available market
  • Target market
  • Penetrated market

13

When Apple introduced iTunes, a new market was opened. Which of the following describes this type of innovation?          

  • Presence 
  • Operational excellence 
  • Value chain
  • Value capture

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14

The Soccer World Cup is promoted aggressively to both companies and fans. This is an example of marketing a(n)

  • service          
  • event
  • place
  • idea

15

How does the market demand curve change (as a function of marketing expenditure) during recession?  

  • Shifts upward
  • Becomes vertical
  • Remains unaffected
  • Shifts downward

16

A company's sales potential would be equal to market potential when which situations exists?

  • The marketing expenditure of the company is reduced to zero.
  • The company gets 100 percent share of the market.
  • Industry marketing expenditures approach infinity for a given marketing environment.
  • The market is nonexpandable.

Complete paper here MKT 571 Week 4 Quiz

17

During the holidays, companies often provide gifts to customers. The more a client spends, the larger the gift, usually. To segment customers in this way, for what purpose is this data being mined?

  • To deepen customer loyalty          
  • To beat the competition to a sale
  • To avoid serious customer mistakes
  • To decide which customers should receive a new sales offer

18

Costco is able to keep its inventory expenditure relatively low through its management technology and cutting-edge point-of-sale inventory management technology. As a result, Costco is able to pass these savings on to consumers in the form of low prices. This strategy is best described as

  • market development
  • integrative growth
  • overall cost leadership
  • differentiation

 

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MKT 571 Week 2 Quiz

MKT 571 Week 3 Quiz

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MKT 571 Week 5 Quiz

MKT 571 Week 6 Quiz

MKT 571 Week 6 Final Exam

 

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BUS 475 Week 4 Knowledge Check Assignment

BUS 475 Week 4 Knowledge Check Assignment

2015-08-01 05:15:03



 

1. A fast-food restaurant asks customers to evaluate the drive-thru service as good, average, or poor. What level of data measurement is this classification?

  • Nominal
  • Ordinal
  • Interval
  • Ratio

2. In order to determine the average amount spent in November on Amazon.com a random sample of 144 Amazon accounts were selected. The sample mean amount spent in November was $250 with a standard deviation of $25. Assuming that the population standard deviation is unknown, what is a 95% confidence interval for the population mean amount spent on Amazon.com in November?

  • ($245.88, $254.12)
  • ($247.47, $260.09)
  • ($250.64, $256.92)
  • ($251.34, $256.22)

Complete Answers here BUS 475 Week 4 Knowledge Check

3. A shipment of 20 DVDs has arrived at a video rental store. Based on past experience, the manager knows that 10% of all new DVDs sent to the store have a visible defect. The manager tells you to begin inspecting the new DVDs one at a time at random until you find the first DVD that has a defect. If 10% of the DVDs have a visible defect in the new shipment, what is the probability that the first DVD that has a defect is the 3rd one that you inspect? (Round your answer to 3 decimal places.)

  • .081
  • .268
  • .089
  • .716

4. An insurance agent has selected a sample of drivers that she insures whose ages are in the range from 16–42 years old. For each driver, she records the age of the driver and the dollar amount of claims that the driver filed in the previous 12 months. A scatterplot showing the dollar amount of claims as the response variable and the age as the predictor shows a linear regression line with: y^=3710 – 55.4x. If the age of a driver increases by 1 year, by how much and in what direction would the dollar amount of claims be predicted to change for the driver?

  • Increase by 55.4 dollars
  • Decrease by 55.4 dollars
  • Increase by 3710 dollars
  • Increase by 3,654.6 dollars

5. A researcher claims that the proportion of employees who play video games in the workplace is higher than it was 10 years ago. You might be willing to reject the null hypothesis of no change with a = 0.10 or larger. The p-value for this test is 0.15. In this case the researcher should

  • not reject the null hypothesis
  • reject the null hypothesis
  • continue with further testing because the result is inconclusive
  • change the testing from nonparametric to parametric

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6. The general plan of major actions through which a firm intends to achieve is long-term objectives is called its

  • corporate plan
  • long-term goal
  • grand strategy
  • mission

7. How valuable a low-cost leader's cost advantage is depends on

  • whether it is easy or inexpensive for rivals to copy the low-cost leader's methods or otherwise match its low costs
  • how easy it is for the low-cost leader to gain the biggest market share
  • the aggressiveness with which the low-cost leader pursues converting the cost advantage into the absolute lowest possible costs
  • the leader's ability to combine the cost advantage with a reputation for good quality

8. Which of the following represent marketing capabilities at the growth stage of industry evolution?

  • Skills in aggressively promoting products to new markets and holding existing markets and pricing flexibility
  • Ability to establish brand recognition, find niche, reduce price, solidity strong distribution relations and develop new channels
  • Cost effective means of efficient access to selected channels and markets and strong customer loyalty or dependence
  • Resources or skills to create widespread awareness and find acceptance from customers; advantageous access to distribution

9. __________ is an organization structured around the idea of sharing knowledge, seeking knowledge, and creating opportunities to create new knowledge.

  • A global company
  • A modular organization
  • An ambidextrous organization
  • A learning organization

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10. Which of the following types of strategic control has a low degree of formalization?

  • Special alert control
  • Implementation control
  • Strategic surveillance
  • Premise control

11. Investors and creditors are particularly interested in this financial statement because it tells them what is happening to the company’s most important resource?

  • Statement of cash flows
  • Income statement
  • Retained earnings statement
  • Balance sheet

12. The cash basis of accounting is prohibited under GAAP for the following reason:

  • It divides the economic life of a business into artificial time frames.
  • It violates the revenue recognition principle and the expense recognition principle.
  • It fails to provide for adjusting entries.
  • It records revenues only in the time period in which they are received.

13. Use the following data to determine the total dollar amount of assets to be classified as property, plant, and equipment. Eddy Auto Supplies Balance Sheet December 31, 2014 Cash $84,000 Accounts payable $110,000 Accounts receivable $80,000 Salaries and wages payable $20,000 Inventory $140,000 Mortgage payable $180,000 Prepaid insurance $60,000 Total liabilities $310,000 Stock investments $170,000 Land $190,000 Buildings $226,000 Common stock $240,000 Less: Accumulated Retained earnings $500,000 depreciation ($40,000) $186,000 Total stockholders’ equity $740,000 Trademarks $140,000 Total liabilities and Total assets $1,050,000 Stockholders’ equity $1,050,000

  • $686,000
  • $516,000
  • $556,000
  • $376,000

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14. The manager of Weiser is given a bonus based on net income before taxes. The net income after taxes is $35,700 for FIFO and $29,400 for LIFO. The tax rate is 30%. The bonus rate is 20%. How much higher is the manager's bonus if FIFO is adopted instead of LIFO?

  • $9,000
  • $12,600
  • $1,800
  • $6,300

15. The Sarbanes–Oxley Act of 2002 requires publicly traded U.S. companies to take the following actions to defect and prevent fraud:

  • Adopt accrual basis of accounting, maintain an adequate system of internal controls, and create penalties for noncompliance
  • Maintain an adequate system of internal controls, ensure that internal controls are reliable and effective, and hire independent auditors to attest adequacy of internal controls
  • Ensure internal controls are reliable and effective, corporate executives must independently review internal controls, and submit all financial statements to the Public Company Accounting Oversight Board
  • Maintain an adequate system of internal controls, provide additional training to managers and accountants regarding internal controls, and publish internal controls on the company’s public website

16. On July 1, 2014, Linden Company purchased the copyright to Norman Computer Tutorials for $140,000. It is estimated that the copyright will have a useful life of 5 years. The amount of amortization expense recognized for the year 2014 would be

  • $28,000
  • $13,125
  • $25,900
  • $14,000

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17.ABC Corp. receives a 7-month interest-bearing promissory note in the amount of $360,000 on February 1. The interest rate is 15%. What is the total interest expense ABC Corp will record assuming ABC makes all of its payments?

  • $54,000
  • $31,500
  • $4,500
  • $36,000

18. Logan Corporation issues 50,000 shares of $50 par value preferred stock for cash at $60 per share. The entry to record the transaction will consist of a debit to cash for $3,000,000 and a credit or credits to

  • preferred stock of $3,000,000
  • preferred stock for $2,500,000 and paid-in capital in excess of par value—preferred stock for $500,000
  • preferred stock for $2,500,000 and retained earnings for $500,000
  • paid-in capital from preferred stock for $3,000,000

19. Which of the following tools of analysis is used to evaluate financial statement information by expressing financial statement data as a percentage over a base amount?

  • Vertical analysis
  • Horizontal analysis
  • Ratio analysis
  • Industry averages

20.The Sarbanes–Oxley Act of 2002 requires publically-traded U.S. companies to provide great internal controls. The five primary components of an internal control system include: a control environment, risk assessment, information and communication, monitoring, and

  • Establishment of responsibility
  • Segregation of duties
  • Control activities
  • Human resource controls

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This article covers the topic for the University Of Phoenix BUS 475 Week 4 Knowledge Check . The author is working in the field of education from last 5 years. This article covers the basic of BUS 475 Week 4 Knowledge Check Assignment from UOP. Other topics in the class are as follows:

BUS 475 Week 1 Knowledge Check

BUS 475 Week 2 Knowledge Check

 

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BUS 475 Week 2 Knowledge Check Assignment

BUS 475 Week 2 Knowledge Check Assignment

2015-08-01 05:12:31



 

1. Compared with other approaches to business, the marketing concept is distinct in that it

  • focuses on sales
  • produces new products and services
  • creates a broad assortment of products
  • focuses on satisfying customers' needs

2. A company provides its advertising agency with a statement about a new product to use in designing an advertising campaign, and this statement includes a description of the target market, the product type, the primary benefits of using the product, and how this product is different from, and better than, competitive products. What type of statement is this?

  • Qualifying
  • Positioning
  • Determining
  • Clustering

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3. The sales analysis of a product revealed that profits were highest when it was initially introduced into the market with a high selling price. However, the price was gradually reduced as it started facing competition as substitutes entered the market. This is an example of a(n)

  • introductory price dealing
  • temporary price cut policy
  • skimming price policy
  • penetration price policy

4. Blending the firm's promotion efforts to convey a complete and consistent message is the goal of

  • sales management communications
  • sales promotion communications
  • integrated promotional marketing
  • integrated marketing communications

5. According to the concept of social responsibility, a firm has a duty to

  • communicate regularly with the public
  • place profit above all other considerations
  • place customer satisfaction above all other considerations
  • conduct business in a way that is good for society as a whole, both now and for the future

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6. The principal participants in the financial markets are

  • businesses, banks, and government
  • borrowers, savers, and financial institutions
  • mutual funds, hedge funds, and investment bankers
  • dealers, brokers, and regulators

7. You just purchased a parcel of land for $10,000. If you expect a 12% annual rate of return on your investment, how much will you sell the land for in 10 years? Note. Due to rounding and method of calculation, your answer might vary slightly. Choose the closest answer.

  • $25,000
  • $31,060
  • $38,720
  • $34,310

8. Bull Gator Industries is considering a new assembly line costing $6,000,000. The assembly line will be fully depreciated by the simplified straight line method over its 5-year depreciable life. Operating costs of the new machine are expected to be $1,100,000 per year. The existing assembly line has 5 years remaining before it will be fully depreciated and has a book value of $3,000,000. If sold today the company would receive $2,400,000 for the existing machine. Annual operating costs on the existing machine are $2,100,000 per year. Bull Gator is in the 46 percent marginal tax bracket and has a required rate of return of 12 percent. Calculate the net present value of replacing the existing machine. Note. Due to rounding and method of calculation, your answer might vary slightly. Choose the closest answer.

  • $816,000
  • $382,320
  • $2,941,680
  • $-382,320

9. A strong stock market and reasonably good earnings have caused the price of the firm's common stock to increase by 25%.

  • This will have no effect on the firm's cost of capital.
  • All things equal, this will increase the firm’s cost of capital.
  • All things equal, this will lower the firm's cost of capital.
  • This will only affect the cost of capital if the firm uses CAPM to compute the cost of equity.

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10. Buying and selling in more than one market to make a riskless profit is called

  • profit maximization
  • arbitrage
  • international trading
  • This cannot be determined from the above information.

11. The United States imposes substantial taxes on cigarettes but not on loose tobacco. When the tax on cigarettes went into effect, the demand for home cigarette rolling machines most likely

  • decreased, causing the price of cigarette rolling machines to fall and the quantity of machines purchased to fall
  • decreased, causing the price of cigarette rolling machines to rise and the quantity of machines purchased to fall
  • increased, causing the price of cigarette rolling machines to rise and the quantity of machines purchased to rise
  • increased, causing the price of cigarette rolling machines to rise and the quantity of machines purchased to fall

12. Keynes believed that an increase in savings would

  • raise aggregate demand by reducing investment
  • raise aggregate demand by increasing consumption
  • reduce aggregate demand by reducing investment
  • reduce aggregate demand by reducing consumption

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13. Which of the following monetary policies reduces aggregate demand and output?

  • cut in the federal funds rate
  • An open market purchase of government securities
  • An increase in the discount rate
  • A cut in the required reserve ratio

14. Deficits may be desirable in the short run if they

  • help to stabilize the economy when the economy falls below potential output
  • increase savings necessary for future investment and growth
  • increase savings necessary for future consumption and demand
  • help to stabilize the economy when the economy is above potential output

15. If for a country, the quantity of its currency demanded exceeds the quantity supplied, then there is a

  • balance of payments surplus
  • balance of payments deficit
  • balance of payments equilibrium
  • trade balance

16. Suppose that college tuition is higher this year than last year and that more students are enrolled in college this year than last year. Based on this information, we can best conclude that

  • the law of demand is invalid
  • despite the increase in price, quantity demanded rose due to some other factor changing
  • this situation has nothing to do with the law of demand
  • the demand for a college education is positively sloped

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17. Economic efficiency is achieved at a particular output level if

  • marginal cost is as low as possible
  • average fixed cost is as low as possible
  • average total cost is as low as possible
  • average variable cost is as low as possible

18. A perfectly competitive firm will be profitable if price at the profit-maximizing quantity is above

  • MC
  • AVC
  • ATC
  • AFC

19. How are goods manufactured in other countries creating jobs in the United States?

  • People whose jobs were outsourced are now discouraged workers.
  • U.S. firms are specializing in managing the trade of these goods.
  • Foreign countries are importing U.S. natural resources
  • People who have lost jobs have more time to shop and therefore increase demand for goods.

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BUS 475 Week 1 Knowledge Check

BUS 475 Week 4 Knowledge Check

 

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BUS 475 Week 1 Knowledge Check Assignment

BUS 475 Week 1 Knowledge Check Assignment

2015-08-01 05:03:45



 

1. Reaching a valid decision is based on the evaluation of arguments. If we know that a valid argument has true premises, then a decision based on the argument______________.

  • must be sound
  • might be sound
  • is strong
  • might have a false conclusion

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2. Identify the fallacy in the following piano store advertisement: “Pianos are our only business. You’ll get the best deal at the Piano Experts.”

  • Ad hominem
  • Straw man
  • Hasty generalization
  • Red herring

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3. Which of the following statements describes creativity correctly?

  • Only highly intelligent people are capable of generating creative ideas.
  • Creative people are born with the trait.
  • Anyone can become more creative.
  • Children are more creative than adults.

4. How would you assess the following statement? Consider both the nature of the claim and the source. “Lottery director Mark Michalko said Thursday that allegations that Californians are squandering money they once used for food to buy lottery tickets âare just not correct.’. . . California Grocers Association president Don Beaver raised the issue earlier in the week, saying five supermarket chains had complained that grocery sales dropped about 5 percent after lottery tickets went on sale October 3.” —Sacramento Bee

  • Probably true
  • Probably false
  • Requiring further documentation
  • Claim that cannot be properly evaluated

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5. The Sarbanes–Oxley Act was created in 2002 to improve and maintain investor confidence. The act includes which of the following:

  • senior managers sign off on financial results
  • privately held companies must report to the public
  • officers are exempt if they were not aware of a misrepresentation
  • company insiders may compose the entire Board of Directors

6. Organizational behavior is examined at three main levels.

  • Traits, behaviors, and results
  • Affective, cognitive, and behavioral
  • Individual, organizational, and societal
  • Individual, group, and organizational

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7. Employees who have intrinsic work values will be motivated by

  • challenging assignments
  • status in the workplace
  • social contacts
  • financial rewards

8. Research on the five-stage model of group development shows that

  • all groups pass through the norming stage
  • groups always pass through the stages in order
  • not all groups go through each of the stages
  • all groups pass through the adjourning stage

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9.The extent to which a leader actually does help a group or organization to achieve its goals is best described as

  • formal leadership
  • leader effectiveness
  • organizational profitability
  • informal leadership

10. When the business environment is __________, an organization is most likely to decentralize authority and empower its employees to make operating decisions.

  • stable
  • uncertain
  • unknown
  • transparent

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11. To make your communication more effective

  • include as much information as possible, even if you are not sure it is necessary
  • send the same messages by multiple channels
  • clearly address your audience's wants and needs, not yours
  • draw pictures and animations your audience will understand

12.Which of the following meeting technologies would be most effective for negotiations, collaborative problem solving, and other complex discussions?

  • Telepresence
  • Instant messaging
  • Teleconference
  • Telephone

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13.Most persuasive messages combine

  • many major points all at once
  • logical and emotional factors
  • truth and falsehood
  • current and very old evidence

14. Important design elements to consider when creating slides include which of the following:

  • word selection
  • selecting background designs
  • selecting a theme
  • writing content

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15. Which of the following would be the best wording to use on a resume?

  • "I was in charge of a staff of six employees."
  • "I supervised a full staff of six employees."
  • "Was in charge of entire departmental staff."
  • "Supervised staff of six employees."

16. The __________ approach to ethics maintains that an ethical action is the one that provides the most good or does the least harm.

  • utilitarian approach
  • rights approach
  • fairness approach
  • common good approach

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17. Which type of privacy policy restricts an organization from collecting personal information until the customer specifically authorizes it?

  • Opt-out model
  • Opt-in model
  • Electronic surveillance
  • Profiling

18.Wireless communication includes which of the following:

  • Bluetooth
  • coaxial connections
  • traditional land lines
  • lighting connections

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19. Enterprise resource planning applications seeks to integrate a number of issues, including which of the following:

  • vacation schedules
  • tenure of the staff
  • production and inventory levels
  • turnover rate of the project staff

20. The request for proposal (RFP) is one of the key tools in acquiring information systems and applications. Which of the following statements best characterizes the RFP?

  • The RFP must always be used.
  • It is prepared by the vendor.
  • It always identifies the price.
  • It defines the scope of the project.

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21. The relationship between jurisdiction and venue of state and federal courts

  • often causes delays in case resolution
  • causes development of conflicting rules in similar disputes
  • is determined by the U.S. Attorney General
  • is well-defined by statute and case law

22.Businesses owe customers (business invitees) visiting their stores

  • no duty of care, the customer assumes the risk of injury
  • a warning of known risks, only
  • a duty to inspect for and warn of risks
  • a duty to repair hidden risks only where children are involved

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23.A legally enforceable contract always requires

  • a written document
  • signatures of all parties
  • a heading saying “Contract” or “Agreement”
  • a manifest intent to be bound by the parties

24. Regulatory (or administrative) law arises from

  • court decisions
  • enabling statutes
  • attorney general opinions
  • policy documents prepared by nongovernmental organizations

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25. The purpose of a clear ethical code in a business is

  • to draw on employees religious background
  • to encourage philosophical debate among employees
  • to regulate employees’ private conduct
  • to manage values and conflicts among them

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