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MKT 571 Week 6 Quiz Assignment

MKT 571 Week 6 Quiz Assignment

2015-08-01 05:38:08



 

1

Which of the following refers to the ability to meet humanity's needs without harming future generations?

  • Sustainability
  • Greenwashing
  • Ecological footprinting
  • Scalability

2

______ is an obligation to act in a way expected of a reasonable person.

  • Reliance
  • Liability
  • Litigation
  • Duty

Find the quiz answers here MKT 571 Week 6 Quiz

3

Your firm has decided to enter the international market with your product called Trema, a combination of a pocket organizer and cell phone. Even though the product has been a huge success in the home country, market research suggests some changes may be required before it can be introduced in Europe. Your CMO is of the opinion that the product requires certain extra features and the product will also have to be marketed differently. Your CMO is advocating

  • dual adaptation
  • straight extension
  • forward adaptation
  • product standardization

4

Cadbury's "Sports for Schools" promotion offered sports and fitness equipment for schools in exchange for vouchers. The problem was that the public and media saw a perverse incentive for children to eat more chocolate, a product associated with obesity. Which of the following best summarizes Cadbury's problem?

  • Consumers did not value the cause Cadbury was promoting.
  • Customers felt that the cause was not in sync with the company’s brand image.
  • Consumers resented being sold an inferior product on the back of a cause-marketing program.
  • Customers questioned the link between the product and the cause and saw the firm as self-serving and exploitive.

5

A Gucci bag sells for $120 in Italy and $240 in the United States due to the differences in the costs of distributing the product in the two countries. This phenomenon is called a(n)

  • opportunity cost problem
  • market pricing problem
  • tactical pricing problem
  • price escalation problem

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6

Marketing effectiveness rating instruments and marketing audits are approaches to

  • annual-plan control
  • profitability control
  • efficiency control
  • strategic control

7

A ________ is a comprehensive, systematic, independent, and periodic examination of a company's or business unit's marketing environment, objectives, strategies, and activities, with a view to determining problem areas and opportunities and recommending a plan of action to improve the company's marketing performance.

  • marketing plan
  • market-based scorecard analysis
  • marketing audit
  • marketing metric

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8

Which of the following is true regarding a marketing audit?

  • It focuses on analysis of those marketing activities that have failed to produce adequate results.
  • It focuses on a firm’s macromarketing environment.
  • It identifies the most-needed improvements and incorporates them into a corrective-action plan with short- and long-run steps.
  • It relies on feedback from company managers for data and opinions.

9

To protect a creative work from being published in any other manner, a company or author would ____________ the material.

  • copyright
  • patent
  • trademark
  • freelance

10

Which characteristic of a marketing audit is described by the methodical evaluation of the macro- and micromarketing environments, objectives and strategies, system, and activities?

  • Independent
  • Periodic
  • Comprehensive
  • Systematic

Complete Answers here MKT 571 Week 2 Quiz

11

The marketing audit reviews six components of the overall marketing arena including the marketing environment, marketing strategy, marketing organization, marketing systems, marketing productivity and

  • marketing mix
  • marketing control
  • marketing function
  • marketing development

12

Which of the following is an example of a distribution metric used for measuring the performance of marketing plans?

  • Effective reach
  • Market share
  • Customer acquisition
  • Stock cover in days

13

The purpose of profitability control is to

  • evaluate and improve the spending efficiency and impact of marketing expenditures
  • examine whether the company is pursuing its best opportunities with respect to markets, products, and channels
  • understand the efficiency of the sales force, advertising, sales promotion, and distribution
  • examine where the company is making and losing money

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14

A marketing audit is typically best conducted by a(n)

  • internal department
  • outside consultant
  • internal marketing executive
  • self-audit

15

________ is the process by which firms assess the effects of their marketing activities and programs and make necessary changes and adjustments.

  • Marketing implementation
  • Market watch
  • Marketing control
  • Test marketing

16

Which of the following is likely to be an important trend in marketing in the future?

  • Marketing science
  • Manual marketing
  • Mass marketing
  • Marketing intuition

Complete paper here MKT 571 Week 4 Quiz

17

A PR practitioner may be subject to conspiracy in these situations: when the practitioner participates in illegal action, counsels or guides the illegal policy, takes part in it, or

  • uncovers illegal action
  • imagines illegal policy may occur
  • cooperates to further illegal action
  • unknowingly works with a corrupt agency

18

Which of the following is an example of a communication metric used for measuring the performance of marketing plans?

  • Trial rate
  • Sales growth
  • Response rate
  • New customer gains

19

Rising customer expectations, evolving employee goals and ambitions, and tighter government legislation and pressure are driving companies to

  • operate flatter organizations
  • practice a higher level of corporate social responsibility
  • operate leaner manufacturing facilities
  • manage shorter supply chains

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20

The purpose of strategic control is to

  • examine whether the company is pursuing its best opportunities with respect to markets, products, and channels
  • understand the efficiency of the sales force, advertising, sales promotion, and distribution
  • evaluate and improve the spending efficiency and impact of marketing expenditures
  • examine where the company is making and losing money

21

Straight extension of the product means

  • introducing the product to the foreign market without any changes to the product
  • introducing a customized product to the foreign market with existing marketing strategy
  • introducing the product to the foreign market with major changes to the product
  • introducing a customized product to the foreign market with a new marketing strategy

About Author

This article covers the topic for the University Of Phoenix MKT 571 Week 6 Quiz . The author is working in the field of education from last 5 years. This article covers the basic of MKT 571 Week 6 Quiz Assignment from UOP. Other topics in the class are as follows:

 

MKT 571 Week 1 Quiz

MKT 571 Week 2 Quiz

MKT 571 Week 3 Quiz

MKT 571 Week 4 Quiz

MKT 571 Week 5 Quiz

MKT 571 Week 6 Final Exam

 

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MKT 571 Week 5 Quiz Assignment

MKT 571 Week 5 Quiz Assignment

2015-08-01 05:35:47



 

1. What function does a company's public relations department perform when it promotes understanding of the organization through internal and external communications?

  • Press relations
  • Product publicity
  • Corporate communications
  • Counseling

2

Rachel and Josh are on vacation in Hawaii. When they arrived at the hotel, they were offered chilled juice. Their check-in formalities were handled by the staff. When they entered their room, they saw that chocolates had been placed on the pillows and a flower arrangement on the table. The hotel's actions are an example of

  • customer lifetime value
  • customer value analysis
  • a customer touch point
  • customer perceived value

Find the quiz answers here MKT 571 Week 5 Quiz

3

Selective price cuts, intense promotional blitzes, and occasional legal action are commonplace in the strategic design of

  • a bypass attack
  • a frontal attack
  • an encirclement attack
  • guerilla warfare

4

An insider trading crisis for an organization is what type of public relations crisis?

  • Intentional event
  • Unintentional event
  • Act of nature
  • Act of upheaval

5

Which of the following circumstances are best suited for the use of personal selling?

  • When there is minimal risk involved in buying or using the products
  • When the market has fewer and larger sellers
  • When prospective customers are spread across a wide geographic area
  • When the products used are simple and easy-to-use

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6

________ is based on the premise that marketers can no longer use interruption marketing via mass media campaigns.

  • Database marketing
  • Relationship marketing
  • Internet marketing
  • Permission marketing

7

When Starbucks introduced its Tazo Tea line to bring in new customers who had never gone to Starbucks because they don't drink coffee, Starbucks was employing a ________ strategy.

  • new-market segment
  • geographical-expansion
  • market-penetration
  • niche identification

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8

________ is finding the most cost-effective media to deliver the desired number and type of exposures to the target audience.

  • Copy testing
  • Media selection
  • Media scheduling
  • Content analysis

9

Total customer satisfaction is measured based on the relationship of

  • expected value and total customer benefit
  • past experience and present experience
  • perceived performance and expectation
  • advertised outcomes and real outcomes

Complete Answers here MKT 571 Week 2 Quiz

10

In order to help anticipate public relations crises it’s important to think about the possible events that could occur and the appropriate management response. This is often referred to as

  • preventative planning
  • imagining the risk
  • dreaming about the future
  • imagining the worst

11

Which of the following equations accurately describes the total number of exposures (E) of an advertising message through a given medium?

  • E = reach * frequency * impact
  • E = frequency / reach
  • E = (reach * frequency) / impact
  • E = reach * frequency

Complete paper here MKT 571 Week 3 Quiz

12

TBS Bikes has recently introduced a series of bikes called Surami. The core positioning of TBS Bikes is "speed". Surami is a five-gear bike and, apart from speed, the company promises to include other features such as safety, good performance, and pollution control features. This describes the ________ of the bike.

  • value-delivery system
  • value proposition
  • total customer cost
  • customer-perceived value

13

________ is an aggressive maneuver where the firm attacks first, perhaps with guerrilla action, across the market, keeping everyone off balance.

  • Contraction defense
  • Flank defense
  • Preemptive defense
  • Position defense

14

Mountain Dew is a brand known for sponsorships of adventure events such as snowboarding and skateboarding competitions. What is the most likely objective of Mountain Dew's sponsorship of these events?

  • To create perceptions of key brand image associations
  • To express commitment to the community or on social issues
  • To enhance corporate image
  • To entertain key clients or reward key employees

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15

Which of the following statements correctly reflects a characteristic of public relations as a marketing communications tool?

  • Public relations communications can be prepared to appeal to the addressed individual.
  • Given their live, real-time quality, public relations tools are more actively engaging for consumers.
  • They incorporate some concession, inducement, or contribution that gives value to the consumer.
  • Public relations can reach prospects who prefer to avoid mass media and targeted promotions.

16

Companies provide rewards to customers who buy often and in substantial amounts. These reward schemes are referred to as

  • quality programs
  • benefit programs
  • frequency programs
  • satisfaction programs

17

When a consumer considers a product or service, he or she will choose whichever product or service delivers the highest

  • customer-perceived cost
  • customer-perceived value
  • customer equity
  • customer lifetime value

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18

Which of the following benefits is offered by sales promotion tools?

  • They can reach prospects who prefer to avoid mass media and targeted promotions.
  • They are typically an indirect form of soft-sell and hence, better received by customers.
  • They allow buyers personal choices and encourage them to respond directly.
  • They incorporate some concession, inducement, or contribution that gives value to the consumer.

19

When dealing with a public relations crisis, a _____ can be a useful online tool to communicate with internal stakeholders.

  • crisis site
  • public site
  • dark site
  • white site

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20

Under which of the following conditions is the frequency the most important factor in media selection?

  • When there is high consumer resistance to the product
  • When going into undefined target markets
  • When launching infrequently purchased brands
  • When introducing flanker brands

21

Which of the following factors forms the basis of assessing sponsorship activities through supply-side methods?

  • Extent of media coverage
  • Impact on sponsor’s bottom line
  • Consumers’ brand knowledge
  • Brand exposure reported by consumers

About Author

This article covers the topic for the University Of Phoenix MKT 571 Week 5 Quiz . The author is working in the field of education from last 5 years. This article covers the basic of MKT 571 Week 5 Quiz Assignment from UOP. Other topics in the class are as follows:

 

MKT 571 Week 1 Quiz

MKT 571 Week 2 Quiz

MKT 571 Week 3 Quiz

MKT 571 Week 4 Quiz

MKT 571 Week 6 Quiz

MKT 571 Week 6 Final Exam

 

Want to check other classes..?? Visit: www.StudenteHelp.com

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MKT 571 Week 4 Quiz Assignment

MKT 571 Week 4 Quiz Assignment

2015-08-01 05:33:42



1. Which marketing system is another channel development in which two or more companies put together resources to exploit an emerging market opportunity?

  • Strategic marketing system
  • Vertical marketing system
  • Horizontal marketing system
  • Conventional marketing system

2

What is the practice that allows companies to maximize their market share by believing a higher sales volume will lead to lower unit costs and higher long-run profit while assuming the market price is sensitive? 

  • Market-penetration pricing
  • Sensitive pricing
  • Target pricing
  • Market skimming

Find the quiz answers here MKT 571 Week 4 Quiz

3

Which strategy is appropriate when there is low brand loyalty in a category and brand choice is made in the store?

  • Side pull strategy
  • Push strategy
  • Pull strategy
  • Downward strategy

4

What type of deal takes place when the seller receives some percentage of the payment in cash and the rest in products?

  • Barter
  • Offset
  • Free trade
  • Compensation deal

5

What takes place when dealers purchase some or all of a product line?

  • Part-line forcing
  • Half-line forcing
  • Forcing by brand
  • Full-line forcing

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6

Which strategy uses the manufacturer’s advertising, promotion, and other forms of communication to persuade consumers?

  • Pull strategy
  • Downward strategy
  • Upward strategy
  • Push strategy

7

What type of distribution places the goods or services in as many outlets as possible?

  • Selective distribution
  • Exclusive distribution
  • Marketing distribution
  • Intensive distribution

8

When the number of intermediaries are severely limited, this means an

  • strategic distribution
  • marketing distribution
  • inclusive distribution
  • exclusive distribution

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9

When companies estimate the demand and costs associated with alternative prices, they will choose the price that produces

  • break-even current profit
  • negative current profit
  • maximum current profit
  • lowest current profit

10

What type of marketing channel consists of an independent producer, wholesaler(s), and retailer(s)?

  • Rectangular marketing system
  • Conventional marketing system
  • Horizontal marketing system
  • Vertical marketing system

11

What form describes a buyer and seller directly exchanging goods with no money and no third party involved?

  • Sale
  • Offset
  • Auction
  • Barter

Complete Answers here MKT 571 Week 3 Quiz

12

What mode of entry is it when local and foreign investors share ownership and control?

  • Direct investment
  • Sole proprietor
  • Foreign investment
  • Joint venture

13

When a seller agrees to accept partial payment of products manufactured with the supplied equipment it is called

  • buyback arrangement
  • free trade agreements
  • price adaptation
  • trade agreements

14

What is a simple way to engage in international marketing?

  • Cultural attainment
  • Licensing
  • Travel abroad
  • Communications

Complete paper here MKT 571 Week 2 Quiz

15

What type of marketing system includes the producer, wholesaler(s), and retailer(s) acting as a unified system?

  • Triangular marketing system
  • Horizontal marketing system
  • Rectangular marketing system
  • Vertical marketing system

16

Which companies have launched a website without any previous existence as a firm?

  • Brick-and-click
  • Employee-centered companies
  • Customer-centered companies
  • Pure-click companies

17

Which agreements are not necessarily illegal, but they do violate U. S. law if they tend to lessen competition substantially?

  • Tying agreements
  • Marketing agreements
  • Promising agreements
  • Loosening agreements

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18

Companies are pursuing which objective when they start with prices high and slowly drop them over time?

  • Market tactics
  • Market pricing
  • Focusing on market share
  • Market skimming

19

Which type of distribution relies on some intermediaries willing to carry a particular product?

  • Planned distribution
  • Marketing distribution
  • Strategic distribution
  • Selective distribution

20

What type of system does a firm employ to decide about the most critical decisions management faces?

  • Pulling system
  • Marketing channel system
  • Pushing system
  • Advertising strategic system

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21

What is an ultimate form of foreign involvement?

  • Direct ownership
  • Direct investment
  • Foreign trade
  • Foreign investment

About Author

This article covers the topic for the University Of Phoenix MKT 571 Week 4 Quiz . The author is working in the field of education from last 5 years. This article covers the basic of MKT 571 Week 4 Quiz Assignment from UOP. Other topics in the class are as follows:

MKT 571 Week 1 Quiz

MKT 571 Week 2 Quiz

MKT 571 Week 3 Quiz

MKT 571 Week 5 Quiz

MKT 571 Week 6 Quiz

MKT 571 Week 6 Final Exam

 

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MKT 571 Week 3 Quiz Assignment

MKT 571 Week 3 Quiz Assignment

2015-08-01 05:29:55



 

1

Most new-product activities are devoted to

  • introducing backward integration
  • changing the target markets
  • improving existing products
  • changing the existing market dynamics

2

Which of the following is the best example of a new-to-the-world product?

  • Tata Motors, an Indian automobile company, acquires Jaguar to extend its business
  • Kids-Med, a company that produces childcare products, launches a non-contact thermometer
  • Walmart, the retail giant, opens new stores in an underdeveloped African country
  • Pestorica, a publishing company, decides to launch a new sports magazine

Find the quiz answers here MKT 571 Week 3 Quiz

3

________ is the ability of a company to prepare on a large-scale basis individually designed products, services, programs, and communications.

  • Interoperability
  • Mass customization
  • Reverse engineering
  • Backward compatibility

4

Which of the following will most help service providers overcome the limitation of intangibility of services when positioning itself?

  • Sharing services
  • Using brand symbols
  • Working with larger groups
  • Cultivating non-peak demand

5

Which of the following is most closely related with the organic growth of an organization?

  • Developing new products from within
  • Increasing productivity of employees
  • Acquiring a product or service brand
  • Increasing the operational profitability

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6

When the physical product cannot be easily differentiated, the key to competitive success may lie in adding valued services and improving their quality. The main service differentiators are ordering ease, delivery, installation, ________, customer consulting, maintenance, and repair.

  • ease of use
  • technology intensity
  • adaptability
  • customer training

7

Services high in ________ are those services that have characteristics the buyer normally finds hard to evaluate even after consumption.

  • credence qualities
  • trial qualities
  • search qualities
  • experience qualities

8

Happy Home Products produces detergents, toothpaste, bar soap, disposable diapers, and paper products. This company has a product ________ of five lines.

  • width
  • type
  • class
  • length

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9

Campbell Soups is a newly established company that specializes in preparing healthy but tasty food for children under the age of 5. It is incurring huge production costs, nonexistent profits, and slow sales growth. The company is in the ________ phase of its life cycle.

  • introduction
  • growth
  • maturity
  • decline

10

The five product levels constitute a ________. At each level more customer value is added.

  • value grid
  • demand chain
  • business model
  • customer-value hierarchy

11

A dance school in the Bronx teaches professional hip-hop and salsa. It is experiencing an increase in student admissions, which is leading to substantial improvement in profits. The school is going through the ________ phase of its life cycle.

  • introduction
  • decline
  • growth
  • maturity

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12

Poga International, a multinational beverage corporation, identifies that one of its competitors is launching an apple flavored drink. The company decides to launch an apple flavor brand along with its competitor. What timing strategy is used here?

  • Exchange entry
  • Parallel entry
  • Late entry
  • First entry

13

Using the ________ level of the product hierarchy to market its soups, Campbell Soups feature the company name first, then the soup variety on their packaging.

  • product-family
  • product-line
  • product-class
  • product-type

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14

It was sunny when Jenny went to class, but by the time class was over it was raining heavily, so Jenny stopped by the student store to buy an umbrella before she walked back to her dorm. In this case, the umbrella is an example of a(n) ________.

  • emergency good
  • heterogeneous shopping good
  • specialty good
  • impulse good

15

Which of the following is the level at which the product’s primary characteristics operate?

  • Design
  • Durability
  • Conformance quality
  • Performance quality

16

One of the ways to change the course of a brand is to modify the product. Under product modification, ________ adds size, weight, materials, supplements, and accessories that expand the product’s performance, versatility, safety, or convenience.

  • feature improvement
  • technological improvement
  • quality improvement
  • style improvement

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17

Marketers must see themselves as benefit providers. For example, when a shopper purchases new shoes, he or she expects the shoes to cover his or her feet and allow him or her to walk unobstructed. This is an example of what level in the consumer-value hierarchy?

  • Pure tangible product
  • Potential product
  • Basic product
  • Augmented product

18

Product launches include many tasks and often take longer than expected. To coordinate effectively, a planning technique such as ______ can be used.

  • master scheduling
  • key path scheduling
  • task scheduling planner
  • critical path scheduling

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19

Some firms might delay the launch of their products until after the competitor has borne the cost of educating the market. Such an entry is called ________ entry.

  • balancing
  • strategic pay off
  • late
  • compensating

20

Which of the following steps will help service firms to increase their quality control?

  • Adopting differential pricing
  • Providing complementary services to customers
  • Cultivating non-peak demand
  • Standardizing the service performance process

Complete Answers here MKT 571 Week 2 Quiz

21

Product-line analysis provides information for two key decision areas: product-line length and ________.

  • product-class composition
  • product mix-pricing
  • popular pricing
  • product need family

About Author

This article covers the topic for the University Of Phoenix MKT 571 Week 3 Quiz . The author is working in the field of education from last 5 years. This article covers the basic of MKT 571 Week 3 Quiz Assignment from UOP. Other topics in the class are as follows:

MKT 571 Week 1 Quiz

MKT 571 Week 2 Quiz

MKT 571 Week 4 Quiz

MKT 571 Week 5 Quiz

MKT 571 Week 6 Quiz

MKT 571 Week 6 Final Exam

 

Want to check other classes..?? Visit: www.StudenteHelp.com

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MKT 571 Week 2 Quiz Assignment

MKT 571 Week 2 Quiz Assignment

2015-08-01 05:25:21



 

1

Which of the following would consumers associate closely with a brand?

  • Brand attitudes
  • Points-of-difference
  • Customer focuses
  • Points of reference

 

2

What is the second stage of the consumer buying process?

  • Information search
  • Buyer satisfaction
  • Purchase decision
  • Evaluation of alternatives

 

Find the quiz answers here MKT 571 Week 2 Quiz

 

3

Which of the following is known as the process of creating a segment storyboard to test the attractiveness of each segment?

  • Segment attractiveness
  • Segment acid test
  • Needs-based segmentation
  • Marketing-mix strategy

 

4

Which other dimension is the VALS classification system based on besides consumer motivation?

  • Consumer retention
  • Consumer resources
  • Consumer support
  • Consumer beliefs

 

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5

Which of the following is used to determine a competitive frame of reference for brands to compete against other brands due to their closeness as substitutes?

  • Market membership
  • Industry membership
  • Category membership
  • Product membership

 

6

When searching for a supplier, which of the following provides the broadest reach of possible suppliers in today’s competitive market environment?

  • Standard & Poor’s
  • Trade directories
  • Internet
  • Business associates

 

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7

Which of the following do brand mantras attempt to define?

  • Brand identity
  • Points of difference to other brands
  • Similarity to other brands
  • Brand equity

 

8

Which of the following is a tool a company uses to position its brands attributes in the minds of those in the organization?

  • Brand perceptual analysis
  • Brand positioning bull’s eye
  • Competitive analysis
  • Industry analysis

 

Complete Answers here MKT 571 Week 3 Quiz

 

9

In behavioral segmentation, a product or service is grouped by which other dimension besides knowledge of, attitude toward, and use of?

  • Dimension to
  • Relationship to
  • Response to
  • Value to

 

10

Which market is known as the invisible market segment?

  • Asian American
  • Hispanic American
  • African American
  • Caucasian American

 

11

What other dimension helps market segments be measurable, substantial, accessible, and differentiable?

  • Actionable
  • Reasonable
  • Obtainable
  • Functional

 

Complete paper here MKT 571 Week 4 Quiz

 

12

How many primary groups does VALS classify U.S. adults into based on personality traits and key demographics?

  • Seven
  • Nine
  • Eight
  • Two

 

13

Which term describes the diverse needs of many ethnic market segments?

  • Multidiversity marketing
  • Multifaceted marketing
  • Mass marketing
  • Multicultural marketing

 

14

When purchasing, in which state does the consumer set a minimum acceptable cutoff level for each attribute and then makes a buying decision?

  • Elimination-by-aspects heuristic
  • Conjunctive heuristic
  • Lexicographic heuristic
  • Indirect heuristic

 

Click here and download MKT 571 Week 5 Quiz

 

15

Which of the following tools do marketers use to visually illustrate how consumers view products or services on multivariables?

  • Brand cannibalizations
  • Brand extensions
  • Perceptual mapping
  • Point-of-difference

 

16

Which other factor does an organization’s marketing strategy focus on: segmentation, targeting, and

  • positioning
  • perceptual mapping
  • positive marketing
  • possession

 

17

Which of the following is known in marketing as attributes of a product or service that may not be unique to the product or service?

  • Brand reference
  • Points-of-difference
  • Points-of-parity
  • Points-of-reference

 

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18

Which other criteria helps make up the three criteria for a successful brand mantra: inspire, simplify, and

  • inflate
  • communicate
  • infuse
  • create

19

Which of the following marketing strategies does not concentrate on recognizing differences in customers’ needs in the organization?

  • Direct
  • Undifferentiated
  • Niche
  • Concentrated

20

Which group is experiencing the fastest population growth today?

  • African Americans
  • Asian Americans
  • Caucasian Americans
  • Hispanic Americans

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21

Which of the following do marketers use to give consumers a special reason for them to purchase a product or service?

  • Product demand
  • Consumer response
  • Value proposition
  • Value-added product

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MKT 571 Week 1 Quiz

MKT 571 Week 3 Quiz

MKT 571 Week 4 Quiz

MKT 571 Week 5 Quiz

MKT 571 Week 6 Quiz

MKT 571 Week 6 Final Exam

 

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MKT 571 Week 1 Quiz Assignment

MKT 571 Week 1 Quiz Assignment

2015-08-01 05:22:07



 

1

What data analysis type is being used here? When Sam thought about opening a foreign car repair shop in Phoenix, he researched all of the firms in the area before deciding on a location. He also analyzed their capabilities and found articles about many of them in terms of their capabilities, strengths, and weaknesses.      

  • Secondary data       
  • Primary data 
  • Licensed information 
  • Tertiary information

2

Marketing is considered both an art and a science. How do the 4Ps, or marketing mix, help us bridge the gap between art and science?      

  • Marketing focuses on sales as the primary goal.
  • Marketing balances the need for data with that of creativity.
  • Marketing is about advertising.
  • Marketing is involved with price as the major factor.

3

Which of the following statements demonstrates behavioral loyalty towards a brand?       

  • My friends agree Myfavorite Laundry detergent is the best.
  • Myfavorite Laundry detergent is so easy to use. 
  • Myfavorite Laundry detergent smells good.
  • I always buy Myfavorite Laundry detergent when purchasing laundry detergent

Find the quiz answers here MKT 571 Week 1 Quiz

4

By 2015, projections indicate that the largest category of households will be composed of          

  • childless married couples and empty nesters
  • married couples with children
  • single-parent families
  • singles living with nonrelatives

5

One of the most critical steps in the defining process of market research is   

  • reading marketing research journals 
  • defining the problem, the decision alternatives, and research objectives
  • analyzing the internal environment
  • developing a research plan

6

Which of the following is correct about marketing management?          

  • It is primarily concerned with the systematic gathering, recording, and analysis of data about issues related to marketing products and services.
  • It focuses mostly on monitoring the profitability of a company's products and services.
  • It is defined as the field that deals with planning and managing a business at the highest level of corporate organization.
  • It occurs when at least one party to a potential exchange thinks about the means of achieving desired responses from other parties.

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7

In the U.S., consumer expenditures on homes and other large purchases tend to slow down during a recession because

  • of stringent credit policies adopted by the Fed before the onset of recession
  • the consumers have a high debt-to-income ratio
  • of steady supply of loanable funds in the economy during recession
  • consumer borrowing increases during recession

8

Which of the following elements of sociocultural environment can be associated with the growing demand for social surrogates like social networking sites, television, and so on?   

  • Views of ourselves 
  • Views of nature
  • Views of others
  • Views of organizations

9

Wabash Bank would like to understand if there is a relationship between the advertising or promotion it does and the number of new customers the bank gets each quarter. What type of research is this an example of?              

  • Causal          
  • Exploratory   
  • Secondary    
  • Qualitative

Complete Answers here MKT 571 Week 2 Quiz

10

Which strategy does this exemplify? Kayak and Orbitz provide their customers with a variety of travel options including flight reservations, vacation packages, flight and hotel options with or without car rentals, and cruise offerings.         

  • Focus
  • Diversification
  • Differentiation
  • Promotional

11

Which of the following industries is most likely to use database marketing?

  • A supermarket chain
  • A local restaurant
  • A physician’s office
  • A school system

12

Which market do customers who have purchased and are driving Audi automobiles represent?

  • Potential market
  • Available market
  • Target market
  • Penetrated market

13

When Apple introduced iTunes, a new market was opened. Which of the following describes this type of innovation?          

  • Presence 
  • Operational excellence 
  • Value chain
  • Value capture

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14

The Soccer World Cup is promoted aggressively to both companies and fans. This is an example of marketing a(n)

  • service          
  • event
  • place
  • idea

15

How does the market demand curve change (as a function of marketing expenditure) during recession?  

  • Shifts upward
  • Becomes vertical
  • Remains unaffected
  • Shifts downward

16

A company's sales potential would be equal to market potential when which situations exists?

  • The marketing expenditure of the company is reduced to zero.
  • The company gets 100 percent share of the market.
  • Industry marketing expenditures approach infinity for a given marketing environment.
  • The market is nonexpandable.

Complete paper here MKT 571 Week 4 Quiz

17

During the holidays, companies often provide gifts to customers. The more a client spends, the larger the gift, usually. To segment customers in this way, for what purpose is this data being mined?

  • To deepen customer loyalty          
  • To beat the competition to a sale
  • To avoid serious customer mistakes
  • To decide which customers should receive a new sales offer

18

Costco is able to keep its inventory expenditure relatively low through its management technology and cutting-edge point-of-sale inventory management technology. As a result, Costco is able to pass these savings on to consumers in the form of low prices. This strategy is best described as

  • market development
  • integrative growth
  • overall cost leadership
  • differentiation

 

About Author

This article covers the topic for the University Of Phoenix MKT 571 Week 1 Quiz . The author is working in the field of education from last 5 years. This article covers the basic of MKT 571 Week 1 Quiz Assignment from UOP. Other topics in the class are as follows:

MKT 571 Week 2 Quiz

MKT 571 Week 3 Quiz

MKT 571 Week 4 Quiz

MKT 571 Week 5 Quiz

MKT 571 Week 6 Quiz

MKT 571 Week 6 Final Exam

 

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MKT 571 Final Exam Latest UOP Tutorials

MKT 571 Final Exam Latest UOP Tutorials

2015-06-27 03:54:10



1. Which component of a marketing audit includes major developments in income, prices, savings, and credit that affect the company?

  • Technological
  • Political
  • Economic
  • Cultural

Find the final exam answers here MKT 571 Final Exam

  1. Marketers must see themselves as benefit providers. For example, when a shopper purchases new shoes, he or she expects the shoes to cover his or her feet and allow him or her to walk unobstructed. This is an example of what level in the consumer-value hierarchy?
  • Core benefit
  • Pure tangible product
  • Basic product
  • Potential benefit
  1. What type of strategy consists of geographical pricing, price discounts and allowances, promotional pricing, and differentiated pricing?
  • Regular prices
  • Price adaptation
  • Altered pricing
  • Fixed pricing
  1. A company can learn a great deal by analyzing the degrees of brand loyalty. For example, ________ can show the firm which brands are most competitive with its own.
  • hard-core loyals
  • split loyals
  • shifting loyals
  • switchers
  1. Marketers need to identify the hierarchy of attributes that guide consumer decision making in order to understand different competitive forces and how these various sets get formed. This process of identifying the hierarchy is called ________.
  • market valuation
  • market estimation
  • brand association
  • market partitioning
  1. Which of the following is a strategy that uses the manufacturer’s sales force, trade promotion money, or other means to induce intermediaries to carry, promote, and sell the product to end users?
  • Strategic plan
  • Lock strategy
  • Push strategy
  • Pull strategy
  1. What are the four characteristics of a marketing audit?
  • Simple, unique, randomly, and exclusive
  • Announced, semi-annually, dependent, and perpetual
  • Comprehensive, systematic, independent, and periodic
  • Dependent, non-comprehensive, quarterly, and unannounced

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  1. ABC Technology is nearing completion on their product and market research has discovered a competitor is also close to launching a similar product. ABC has decided launch before their competition, this is called ________.
  • first entry
  • parallel entry
  • late entry
  • early entry
  1. What can enhance the value of Web-based shopping experiences to serve as personal shopping assistants or Web-site guides?
  • E-mail
  • Avatars
  • Tablets
  • Smartphones
  1. Through its cutting-edge point-of-sale inventory, management technology, and highly efficient shipping practices, Wal-Mart is able to keep its inventory expenditure extremely low and to pass these savings on to consumers in the form of low prices. Wal-Mart’s strategy is best described as ________.
  • Overall cost leadership
  • market development
  • integrative growth
  • differentiation
  1. If the Ford GT is designed to accelerate to 50 miles per hour within 10 seconds, and every Ford GT coming off the assembly line does this, the model is said to have high ________.
  • compatibility
  • durabilitybmw
  • interoperability
  • conformance quality

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  1. Which control should periodically reassess its approach to the marketplace with a good marketing audit?
  • Marketing control
  • Ethical control
  • Performance control
  • Strategic control
  1. What is the perceived monetary value of the bundle of economic, functional, and psychological benefits customers expect from a given market offering because of the product, service, people, and image?
  • Total management benefit
  • Complete marketing benefit
  • Total customer benefit
  • Ultimate service benefit
  1. With ________ as a target market strategy, the firm concentrates on serving many needs of a particular customer group.
  • market specialization
  • product specialization
  • selective specialization
  • single-segment concentration
  1. Which of the following can induce a firm to expand into the international arena?
  • A saturated foreign market
  • Cater to a domestic mass market
  • High income level of domestic consumers
  • A saturated domestic market
  1. The effect of exposures on audience awareness depends on the following three factors:
  • space, communication, and advertisements
  • reach, frequency, and impact
  • distance, timing, and focus
  • height, length, and width
  1. 2Wheels conducts exhaustive customer surveys to discover customer preferences and attitudes towards the brand. Sally uses cluster analysis to classify the data and help the company determine the trends in the information. Sally is using the technique of ________.
  • data marketing
  • data governance
  • data accumulation
  • data mining

Find the final exam answers here MKT 571 Final Exam Question Answers

  1. A music school in Boyles Height, LA, specializes in teaching the guitar and the violin. After a spurt in growth and a few successful years, the school is experiencing a slowdown in sales and stability in its profits due to an increase in competition. The school is in the ________ stage of its life cycle.
  • decline
  • maturity
  • obsolescence
  • growth
  1. A firm must know where to position its product based on price and ________.
  • region
  • quality
  • promotional efforts
  • communication
  1. The ability to meet humanity’s needs without harming future generations is now a top priority in most corporate agenda________.
  • righteousness
  • rules
  • ethics
  • sustainability 
  1. What type of control focuses on measuring a company’s products territories, customer groups, segments, trade channels, and order sizes to help expand or eliminate any products or marketing activities?
  • Activity
  • Profitability
  • Solvency
  • Efficiency 
  1. Another basis for decision-making is referred to as ________.
  • ethical practices
  • situational ethics
  • ethical dilemmas
  • correct ethics 

Find the final exam answers here MKT 571 Final Exam Question

  1. BMW's "The ultimate driving machine," American Express' "Don't leave home without it," New York Times' "All the news that's fit to print," and AT&T's "Reach out and touch someone" are all examples of ________.
  • brand slogan
  • brand personality
  • brand vision
  • brand mission 
  1. Which method identifies the effect sponsorship has on consumers brand knowledge?
  • Demand-side method
  • Pricing method
  • Supply-side method
  • Positioning method 
  1. A social definition of marketing says ______.
  • a company should focus exclusively on achieving high production efficiency, low costs, and mass distribution to facilitate the broadest possible access to the company’s products
  • marketing is the process of extracting maximum value from consumers to facilitate corporate growth
  • marketing is the process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others
  • effective marketing requires companies to remove intermediaries to achieve a closer connection with direct consumers 
  1. Prestige LLC, a small company that manufactures specialty cereals and energy bars, wants to launch a "green marketing" program in response to heightened consumer awareness about environmental issues. What should the company do to maximize the program's chances of being successful?
  • Emphasize benefits to the consumer rather than environmental benefits.
  • Explain the rules and regulations laid out by governmental agencies to protect the environment.
  • Demonstrate that the products will benefit both customers and the society in the long-term.
  • Focus on the efforts and costs incurred by the company to bring these "green" products to consumers. 

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  1. The marketing manager needs to know the cost of the research project before approving it. During which stage of the marketing research process would such a consideration most likely take place?
  • Step 1 – defining the problem
  • Step 2 – developing the research plan
  • Step 4 – analyzing the information
  • Step 5 – drafting the report 
  1. New-to-the-world products are ________.
  • new product enhancements that supplement established products
  • existing products that are targeted to new geographical markets
  • new products that create an entirely new market
  • low-cost products designed to obtain an edge in highly competitive markets 
  1. _______ is an approach that considers different ethnic and cultural segments require targeted marketing campaigns and tactics.
  • Ethnic-based marketing
  • Diversity marketing
  • Multicultural marketing
  • Specialized marketing 
  1. The three guidelines for anticipating management reactions are (1) prior to the crisis during normal day-to day operations, (2) at the moment some event triggers the crisis, and (3) during the crisis situation that triggers the event. These guidelines are the stages for ________.
  • decision making
  • provoking solutions
  • crisis management
  • problem-solving

 

About Author

This article covers the topic for the University Of Phoenix MKT 571 Final Exam. The author is working in the field of education from last 5 years. This article covers the basic of MKT 571 Final Exam Assignment from UOP. Other topics in the class are as follows:

MKT 571 Week 6 Final Exam
MKT 571 Final Exam

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