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MKT 571 Week 1 Quiz Assignment

MKT 571 Week 1 Quiz Assignment

2015-08-01 05:22:07



 

1

What data analysis type is being used here? When Sam thought about opening a foreign car repair shop in Phoenix, he researched all of the firms in the area before deciding on a location. He also analyzed their capabilities and found articles about many of them in terms of their capabilities, strengths, and weaknesses.      

  • Secondary data       
  • Primary data 
  • Licensed information 
  • Tertiary information

2

Marketing is considered both an art and a science. How do the 4Ps, or marketing mix, help us bridge the gap between art and science?      

  • Marketing focuses on sales as the primary goal.
  • Marketing balances the need for data with that of creativity.
  • Marketing is about advertising.
  • Marketing is involved with price as the major factor.

3

Which of the following statements demonstrates behavioral loyalty towards a brand?       

  • My friends agree Myfavorite Laundry detergent is the best.
  • Myfavorite Laundry detergent is so easy to use. 
  • Myfavorite Laundry detergent smells good.
  • I always buy Myfavorite Laundry detergent when purchasing laundry detergent

Find the quiz answers here MKT 571 Week 1 Quiz

4

By 2015, projections indicate that the largest category of households will be composed of          

  • childless married couples and empty nesters
  • married couples with children
  • single-parent families
  • singles living with nonrelatives

5

One of the most critical steps in the defining process of market research is   

  • reading marketing research journals 
  • defining the problem, the decision alternatives, and research objectives
  • analyzing the internal environment
  • developing a research plan

6

Which of the following is correct about marketing management?          

  • It is primarily concerned with the systematic gathering, recording, and analysis of data about issues related to marketing products and services.
  • It focuses mostly on monitoring the profitability of a company's products and services.
  • It is defined as the field that deals with planning and managing a business at the highest level of corporate organization.
  • It occurs when at least one party to a potential exchange thinks about the means of achieving desired responses from other parties.

Quiz Answers just a click away MKT 571 Complete Quiz

7

In the U.S., consumer expenditures on homes and other large purchases tend to slow down during a recession because

  • of stringent credit policies adopted by the Fed before the onset of recession
  • the consumers have a high debt-to-income ratio
  • of steady supply of loanable funds in the economy during recession
  • consumer borrowing increases during recession

8

Which of the following elements of sociocultural environment can be associated with the growing demand for social surrogates like social networking sites, television, and so on?   

  • Views of ourselves 
  • Views of nature
  • Views of others
  • Views of organizations

9

Wabash Bank would like to understand if there is a relationship between the advertising or promotion it does and the number of new customers the bank gets each quarter. What type of research is this an example of?              

  • Causal          
  • Exploratory   
  • Secondary    
  • Qualitative

Complete Answers here MKT 571 Week 2 Quiz

10

Which strategy does this exemplify? Kayak and Orbitz provide their customers with a variety of travel options including flight reservations, vacation packages, flight and hotel options with or without car rentals, and cruise offerings.         

  • Focus
  • Diversification
  • Differentiation
  • Promotional

11

Which of the following industries is most likely to use database marketing?

  • A supermarket chain
  • A local restaurant
  • A physician’s office
  • A school system

12

Which market do customers who have purchased and are driving Audi automobiles represent?

  • Potential market
  • Available market
  • Target market
  • Penetrated market

13

When Apple introduced iTunes, a new market was opened. Which of the following describes this type of innovation?          

  • Presence 
  • Operational excellence 
  • Value chain
  • Value capture

Download now MKT 571 Week 3 Quiz

14

The Soccer World Cup is promoted aggressively to both companies and fans. This is an example of marketing a(n)

  • service          
  • event
  • place
  • idea

15

How does the market demand curve change (as a function of marketing expenditure) during recession?  

  • Shifts upward
  • Becomes vertical
  • Remains unaffected
  • Shifts downward

16

A company's sales potential would be equal to market potential when which situations exists?

  • The marketing expenditure of the company is reduced to zero.
  • The company gets 100 percent share of the market.
  • Industry marketing expenditures approach infinity for a given marketing environment.
  • The market is nonexpandable.

Complete paper here MKT 571 Week 4 Quiz

17

During the holidays, companies often provide gifts to customers. The more a client spends, the larger the gift, usually. To segment customers in this way, for what purpose is this data being mined?

  • To deepen customer loyalty          
  • To beat the competition to a sale
  • To avoid serious customer mistakes
  • To decide which customers should receive a new sales offer

18

Costco is able to keep its inventory expenditure relatively low through its management technology and cutting-edge point-of-sale inventory management technology. As a result, Costco is able to pass these savings on to consumers in the form of low prices. This strategy is best described as

  • market development
  • integrative growth
  • overall cost leadership
  • differentiation

 

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