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MKT 575 Week 4 Product Offering and Branding Plan

MKT 575 Week 4 Product Offering and Branding Plan
MKT 575 Week 4 Product Offering and Branding Plan -

Instructions:

Develop a 2,100-word product offering and branding plan using the industry and competitive analysis you completed for your client in Week 2 as a basis. Include the following:

• Detail the target market profiles, key buying behaviors, and decision motivators for your consumer.

• Explain in detail your new product/service offering, based on the target market needs, including: features and benefits, its differentiating characteristics from competitive or substitute products, packaging and labeling, and warranties and guarantees.

• Identify any other complementary products in the product line.

• Propose a branding strategy for your new product/service, including brand imagery and elements (name, term, symbol, design, etc.) to maximize consumer response and resonate with your chosen target market.

• Recommend strategies for managing your product/service throughout the product life cycle (PLC).

• Create a new positioning statement for your product.

• Provide justification for your new positioning strategy.

 Format your assignment consistent with APA guidelines.

 Cite at least four references, at least one of which must come from the University Library.

Click the Assignment Files tab to submit your assignment.

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