MKT 575 Week 4 Product Offering and Branding Plan -
Develop a 2,100-word product offering and branding plan using the industry and competitive analysis you completed for your client in Week 2 as a basis. Include the following:
• Detail the target market profiles, key buying behaviors, and decision motivators for your consumer.
• Explain in detail your new product/service offering, based on the target market needs, including: features and benefits, its differentiating characteristics from competitive or substitute products, packaging and labeling, and warranties and guarantees.
• Identify any other complementary products in the product line.
• Propose a branding strategy for your new product/service, including brand imagery and elements (name, term, symbol, design, etc.) to maximize consumer response and resonate with your chosen target market.
• Recommend strategies for managing your product/service throughout the product life cycle (PLC).
• Create a new positioning statement for your product.
• Provide justification for your new positioning strategy.
Format your assignment consistent with APA guidelines.
Cite at least four references, at least one of which must come from the University Library.
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