MKT 438 Week 4 Approach to Crisis Management Defending an Organizations Reputation -
Resource: The Practice of Public Relations, Ch. 3, Ch. 5, Ch. 6, Ch. 13,
and Ch. 17
Select one of the following case studies to read and do research on
from The Practice of Public Relations:
• Race Relations with that Soy Latte? (page 59)
• Uber Success Brings PR Problems (page 102)
• Ethical Hammer Falls on Daddy Huxtable (page 124)
• Up Your Bucket for a Wonderful Cause (page 287)
• The Rise and Fall of Queen Martha (page 371)
Write a 700- to 1,050-word paper and respond to the questions at the
end of your selected case study to form the basis for your response.
• What went well regarding the PR response to the situation?
• What might you have recommended to improve the response?
• Cite PR concepts from your text, ERRs, or other sources to support
the points you are making.
Include two references with your paper.
Format your paper consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.