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MKT 435 Week 4 Part II Consumer and Behavior Marketing Strategy

MKT 435 Week 4 Part II Consumer and Behavior Marketing Strategy
MKT 435 Week 4 Part II Consumer and Behavior Marketing Strategy -

Instructions:

Write a 525- to 700-word paper in which the team explains the roles of family, culture, and subculture influences on the company's target market purchasing behavior.

Discuss how the company can use learning and perception theories in attracting and retaining target market members. Provide a brief description of the theory with specific examples of using it in a marketing communication strategy.

Include at least three references.

Format the paper according to APA standards.

Click the Assignment Files tab to submit your assignment.

 

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